Food Tips

Owning a Restaurant: How to Achieve Opening Night Success

Whether you’ve suddenly got an urge to start a new business or it has always been your dream since you were a kid, many of us have thought about owning a restaurant at some point in our lives. There are so many kinds of cuisines and so many wonderful fusions that are popping up across the world. If you’re like me and you dream about food on a daily basis, owning a restaurant might be something you might not have thought of before. It’s a great way to connect with the public through their hearts and their stomachs. If you’re about to start owning a restaurant or maybe if you’re just curious, here’s some key tips that can help make your opening night a success.

 

Use Your Garden Space

If you’re lucky enough to have some outside garden space then you need to make sure you use it! Why not turn the garden into a natural haven for your guests by looking into landscaping from LHP. You can turn your garden into a wholly different experience from the inside restaurant if you like. You should never underestimate the mood and aesthetic value of a good, durable set of fairy lights. Create a gorgeous atmosphere and immerse your guests in an entirely different experience. Just make sure to give the area a roof of sorts to save your guests from leaving unhappily at a sudden, unexpected shift in the weather. You could even look at getting outdoor blankets for the guests in the colder months.

 

Decide Your Aesthetic

One of the most important things you need to do is decide on how you want your restaurant to look. Are you wanting a more homely feel or do you want your customers to come for more of a themed experience or to a place of undeniable luxury. Having a consistent aesthetic can help with your brand awareness and can create more buzz around your restaurant if your aesthetic is memorable. If you’re not sure where to begin with deciding on an aesthetic, think about what kind of food you’ll be serving and start from there. If your food is more of a fusion of two or more cuisines, why not use cultural influences of the countries of origin?

 

Social Media is Everything

These days, one of the easiest ways to generate buzz for your upcoming restaurant is through establishing your brand on social media. If you post relevant content on a variety of different social media platforms, you’ll reach a much wider audience and will have a much higher chance of having a booked-out opening night. If you feel like you might be a bit overwhelmed sorting everything else about the business, it might be hard to find the time to create an engaging social media feed. If that’s the case, then maybe you should hire a social media manager? They can help manage and run your accounts and can keep you posted on engagement ratings. They could be the key to getting the word out to everyone about your incredible opening night.

 

Hire the Right Staff

Something that might be overlooked, it’s important to hire the right number of staff. You want enough chefs and waiters that all of your guests can be served and attended to with a very short waiting time. However, you don’t want too many that all of your guests have a dedicated server or chef and you have extra staff who are literally being paid to stand around and do nothing. You’ll lose money you could have spent doing other things and your guests may feel a bit overwhelmed if they’re being checked up on every five minutes – balance is key.

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